Quantum Ravioli  /  BespokeSEO-AEO-GEO

Bespoke
SEO-AEO-GEO

Your prospects now ask an AI engine for a recommendation before they search Google. Answer engine optimization decides whether the answer includes you.

What this is

Search engines index pages and rank them in a list. Answer engines do something different: they extract passages, synthesise an answer, and name a small number of sources. Being on page one of Google does not mean being in that answer.

Answer engine optimization (AEO) and generative engine optimization (GEO) are the practices of making your business legible to those models — structurally, so a model can parse what you do, and substantively, so what it finds is worth citing.

This sits alongside the SEO you already run. It does not replace it. Traditional search still drives real traffic; what has changed is that a growing share of buyers never reach a results page at all.

What you get

  • A baseline reading of how the major models currently describe your business, and where they get it wrong
  • An entity audit — whether the models can reliably tell who you are, what you sell, and who you serve
  • Structured data implementation: organisation, service, person and FAQ schema
  • Content restructuring so your key claims survive extraction as standalone, quotable passages
  • Crawler access review, including the AI crawlers most sites block by accident
  • A written project definition you keep, whoever implements it
  • Optional ongoing monitoring of how model answers about you change over time

How it works

  1. AuditWe ask the models what they know about you and your category, and record the answers. This is the baseline, and it is usually the part that surprises people.
  2. DefinitionWe write what has to change and why, in priority order, with the reasoning attached. This document is the deliverable, not a slide.
  3. Base implementationStructured data, content restructuring, crawler access, entity consolidation. The work that makes you machine-legible.
  4. MonitoringOptional and ongoing. Model behaviour changes month to month; a position earned in March is not a position held in September.

Who this is for

Consultants, fractional executives, coaches, transformational leaders, solopreneurs, creatives and small teams — businesses that win work on expertise and reputation rather than on advertising spend.

If your buyers describe a problem and ask who can solve it, you are exactly the kind of business an answer engine was built to recommend. That is worth being ready for.

Questions

How do you actually change what an AI says about my business?
Models build their picture of you from what they can parse and what they can corroborate. We make the entity unambiguous through structured data, restructure key claims into passages that survive extraction intact, remove crawler blocks, and consolidate the places you appear so the signals agree rather than compete.
Which engines does this cover?
The work is not engine-specific, because the underlying requirement is the same everywhere: be parseable, be unambiguous, be worth citing. In practice that means ChatGPT, Claude, Perplexity, Google AI Overviews and Gemini. Crawler access is configured for each one explicitly.
Can anyone guarantee that an AI will recommend my business?
No, and be careful of anyone who says otherwise. Model behaviour changes without notice and no one controls what an engine returns. What can be done is make your business unambiguous, well structured, and genuinely worth citing — which is what determines whether you are in the running at all.
How long does an engagement take?
Audit and project definition typically run two to three weeks. Base implementation follows, scaled to how much existing content needs restructuring. Monitoring is ongoing and optional. Expect to see model answers about you begin to shift over a quarter, not over a week.

Next step

A discovery call is thirty minutes. We will look at what the models currently say about your business while we talk, which is usually the most useful half hour of the process.

Book a discovery call